Empathize and Define

Learn about the target audience and investigate user needs. Conduct market research. Define the product vision and the product strategy.

Ideate and Prototype

Create user personas and storyboards. Brainstorm and come up with as many creative solutions as possible. Wireframe and build interactive prototypes.

Test and Validate

Perform usability testing to gain user input, identify issues, validate ideas, and iterate on ideas and prototypes.

Design and Handoff

Create high fidelity designs and supply development teams with detailed design specs. Work closely with teams to address any questions/issues.